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Innovation in Aging Well

It all started when…

Why segue into the world of senior living aging services from 5-star resorts and spas, you ask? It seems senior living is in my blood.  My grandparents were Quakers who were instrumental in founding one of the first life plan communities in the country—Broadmead outside of Baltimore, Maryland. My grandfather also started NaCCRA, (National Continuing Care Residents Association) advocating for resident’s rights in the early 90’s. 


Broadmead is one of the country’s top senior living communities. Located in the beautiful hills of Maryland, it offers residents many activities and intellectual challenges. Still, as I spent time there, I saw many ways it could be so much better. I also wondered if this type of community would appeal to the next generation of seniors, and I began to explore new ideas and trends that were emerging in senior living and the business of aging well. The past 130 plus episodes of Glowing Older have been about this search, about looking for a better way. I have been touched by the deep passion and purpose of the people devoting their lives to caring for older adults. It’s an honor to share their voices.

The intersection of wellness, hospitality and senior living industry brings fascinating opportunities for financial success and social impact. Reimagined models are emerging featuring intergenerational community, sustainability, prevention, and purpose to satisfy a new generation wanting to live better, longer.




Nancy Griffin is a veteran entrepreneur in hospitality and wellness.  A recognized leader in the spa industry for more than 20 years, she recently expanded her focus to showcasing innovation in senior living and aging services. In 2020, Griffin founded SeniorTrade Media, producing the popular weekly business podcast Glowing Older, the SeniorTrade Brief and Blog. Senior Trade media features powerful voices shaping the business of aging well.


Griffin completed Graduate Management studies at the prestigious Cornell University School of Hotel Administration, where she performed research for the International Spa Association. 

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