Nancy Griffin, MMH
Founder and CEO
Nancy’s career pivot after three decades in hospitality and wellness was inspired by her grandparents. Her mother’s parents helped found a Quaker-based senior living community outside Baltimore, where both sets of grandparents lived out their years. Despite best intentions, the Continued Care Retirement Community (CCRC) was steeped in an institutional approach. She knew there had to be a better way.
After receiving her master’s in hospitality management from Cornell University in 1994, Nancy became a serial entrepreneur. Her first venture was consulting firm The Wellness Resource, followed by SpaTrade, and SpaExec, which she sold to Questex in 2008. After serving as Executive Director of Content for the Beauty and Wellness Group, Nancy launched Contento Marketing in 2011.
Nancy’s foray into the business of aging well began with the Glowing Older Podcast, launched in August 2020, featuring experts on life’s “third act.” In April 2021, she founded SeniorTrade, a business-to-business platform for senior living and aging services. A recognized expert on the business of aging well, she is an industry scholar with the Cornell Institute of Healthy Futures (CIHF)--with recent keynotes for eCornell and CIHF.
After hundreds of podcast interviews and blog posts, Nancy realized that ageism is the biggest hurdle to aging well. To combat ageism in the beauty and wellness industry, Nancy launched the movement #ExposeAgeism in March 2023. To date, more than 40 companies have made the pledge to eliminate the phrase “anti-aging” in product descriptions and marketing by 2025.
Nancy is excited to leverage her experience working with small business owners to help individuals develop life plans that bring purpose, belonging, and joy.
Our Guiding Principles
Our organizational core values are integrity, respect, advocacy, and compassion. We are committed to embodying these values when working with our clients, partners, community, and one another.
We are:
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On your side. We won’t judge you, scold you, or convince you to do something you don’t want to do.
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Here to listen to you. We’re not here to tell you what to do or push you toward a specific product or service.
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Open to feedback. Our work is collaborative, and we always want to do better.
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Respect and encourage boundaries. We’ll be clear about how we can work best with you, and we want you to tell us how best you can work with us.
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Always learning.
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Excited to support you GLOW OLDER.
Our Story
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Glowing Older is a coaching firm that supports people in creating their plans to age well. Through facilitating conversations, presenting options, and identifying resources, Glowing Older provides curated, personalized service to help clients discover what’s possible in the third act of life.
We are motivated by the belief that we all deserve to glow older. Our goal is to help people explore what really excites them, inspires them, and frustrates them; what they want, and what they don’t; and to be their greatest champion in improving their quality of life by addressing the opportunities and challenges of aging head-on.
